Town or village in Oaxaca State that is "the home of mezcal"?

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Accepted answer

Found it!

It turns out I took a photo of the sign I mentioned.
banner/sign above road
BIENVENIDOS A STGO. MATATLAN OAX.
"CAPITAL MUNDIAL DEL MEZCAL"

The town is called Santiago MatatlΓ‘n and styles itself "World Capital of Mezcal".

It's about a forty-minute drive southeast of Oaxaca City and not so far from two major local tourist destinations: The ruins at Mitla and the rock formations at Hierve el agua.

There's also a pretty good and recent blog post on Santiago MatatlΓ‘n and its mezcal by a guy called Dave Miller.

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