What Fashion Company Is Known For Its Tradeemark Tartan

What Fashion Company is Known for Its Trademark Tartan?

One chilly autumn evening, I found myself flipping through the pages of a fashion magazine that showcased various brands and their distinctive fabrics. As I settled down with a cup of coffee, I couldn’t help but notice a particular pattern that stood out. It was tartan, a fabric rich in heritage and character, but what intrigued me most was the brand associated with it. The name Burberry kept coming up, and I became curious about its connection to tartan.

The Tartan Legacy of Burberry

Founded in 1856 by Thomas Burberry, this British luxury fashion house has provided high-quality apparel and accessories while also becoming a symbol of class. Burberry is best known for its iconic check pattern, which many people mistakenly refer to as tartan. However, it's the trademarked Burberry Check that holds a special place in the fashion world. This check pattern has become a prominent feature across various products, including trench coats, scarves, and bags.

The History Behind the Pattern

Burberry's iconic check was designed in the 1920s as a lining for its trench coats. It wasn't until the 1960s that the pattern became a fashion statement in its own right. What’s fascinating is that this design isn’t just visually appealing; it represents a historical narrative. The use of tartan patterns dates back centuries, associated with Scottish heritage, clan identities, and even royal influences.

Burberry’s Trademark Tartan: A Case Study

In recent years, Burberry has implemented strict measures to protect its trademark check pattern. According to a report by Statista, Burberry ranked among the top luxury brands worldwide, with a revenue of approximately £2.6 billion in 2021. In an ever-competitive market, protecting its intellectual property is crucial for retaining brand identity and value.

The brand's use of tartan has also prompted discussions about authenticity and cultural appropriation. In 2020, the company faced backlash for launching a line that some critics claimed borrowed too heavily from traditional Scottish designs. This has raised questions about how brands like Burberry can balance inspiration with respect.

A Surprising Twist

If you think Burberry is the only player in the tartan game, think again. Other brands have adopted the pattern, sometimes without the same level of cultural respect. For example, high-street chains often feature tartan designs, but they usually link back to the legacy established by brands like Burberry. This correlation not only highlights Burberry’s influence but also emphasizes the importance of brand identity in fashion.

The Global Influence of Tartan

The significance of tartan extends far beyond Burberry. It has been embraced by various designers, from high-end labels to fast fashion. Statistically, the tartan market is estimated to be worth millions globally, with increasing demand among younger consumers who crave authenticity and heritage in their fashion choices. In fact, a survey by Fashion Retail Academy revealed that 67% of shoppers aged 18-25 consider a brand's story when making a purchase.

Conclusion: The Mystery Continues

As I finished my coffee, I couldn’t help but reflect on the lingering fascination with tartan and its influence on the fashion industry. Burberry is undoubtedly at the forefront, seamlessly blending heritage with modern aesthetics. Yet, the ongoing conversations about cultural significance make this trend even more intriguing.

What does the future hold for tartan in fashion? Will it continue to evolve, or will brands like Burberry maintain dominant control over this iconic pattern? One thing is for sure: the world of tartan is not just a fabric—it's a cultural phenomenon that prompts deeper conversations and keeps us guessing. Stay tuned, because the journey of tartan, especially through the lens of brands like Burberry, is far from over.

About me

Hello,My name is Aparna Patel,I’m a Travel Blogger and Photographer who travel the world full-time with my hubby.I like to share my travel experience.

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