What is this card, and why does it go "on the hat"?

score:5

Accepted answer

The evidence you have presented suggests that the card is meant to assist a Zwilchenbart customer in getting to the branch in New York upon arriving in the city. Presumably the customer has deposited funds with the bank in Basel, and will have need to collect some of it, in American currency, immediately after clearing the immigration facility. The Battery Park area was large, so "opposite Castle Garden" was probably not as simple as "across the street".

The customer probably was carrying separate documents detailing the account. This card, when displayed in the customer's hatband, serves to identify him to bilingual bank representatives stationed by the immigration exit as a customer of the bank, and they can then accompany or direct him to the bank. The first steps after arrival in a new country would not have been easy, and this bank clearly focuses on customer service to ease the difficulty.

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